Alternatives and Private Assets Usage by Financial Planners

March 2025

We recently conducted an in-depth survey with 20+ high quality Australian independent financial planning practices to understand better their current and likely future use of alternative and private assets investments in their client portfolios.

We recently conducted an in-depth survey with 20+ high quality Australian independent financial planning practices to understand better their current and likely future use of alternative and private assets investments in their client portfolios.

Some highlight insights:

  • These practices have significant exposure to HNW (investable assets > $5M) and UHNW (> $20M) investors with over 30% of total funds under advice (FUA) represented by these segments
  • Most practices are already allocating their clients’ monies to alternatives, across a broad asset allocation range (up to 50% of portfolios in some instances) – FUA size, practice business model and client profile are strong predictive indicators
  • 4 out of 5 of firms indicated they intended to increase their allocation to both alternatives and private assets over the next 3 years (or maintain where there were already significant allocations)
  • Illiquidity and unfamiliarity were called out as the most likely obstacles to allocating these assets to client portfolios; Private equity and private credit/debt were the themes attracting the most interest.

Generally, while there are several practices that have fully embraced these opportunities, the survey indicates that a much broader segment of the market is recognising the public/private markets switch and is ready to take a longer look.

If you’d like to hear more about the findings from this survey, please contact us.

Thank you to those practices that participated.

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