Building successful peer-to-peer learning communities.
Businesses understand the power of peer communities – the challenge is building quality ongoing and valued communities with scarce resources.
The opportunity
The value of establishing a network with your business as the hub of a community of clients and key stakeholders is clear:
- A key strategic component for managing your most important stakeholders
- An engagement (and entanglement) tool that adds depth and scope to your key relationships
- An innovative differentiated lever for your recruitment and relationship teams
- A proposition that encourages your key stakeholders to think about the value of your relationship differently and that assists with your overall market positioning
The challenge
But building sustainable quality communities that are deeply valued by members is often challenging for businesses:
- The offering can be intangible – so demonstrating why your version is different is hard
- Sustaining quality over time is difficult – the “newsletter effect”
- Accessing the right type of resources at the right time is problematic
- Prioritisation of effort is a constant dilemma
The CommunityByDesign approach addresses all these challenges in a way that can help you quickly build a quality sustainable member-based community that serves your purposes and the needs of your most important stakeholders.
What does a successful peer-to-peer community look like?
Consciously designing your program for your target clients’ needs and your objectives increases the chances of achieving your outcomes and hitting your required return on investment.
Deliberate design including:
The value of establishing a network with your business as the hub of a community of clients and key stakeholders is clear:
- Deep relevance to core segment
- Underlying program narrative aligned to your objectives
- Engineered to leverage the power of collective intelligence
- Founded on trust and credibility
Leads to planned outcomes:
- Highly engaged key client decision-makers
- Trusted partner status
- Insights that can be leveraged in other market segments
Leads in turn to tangible benefits:
- New business opportunities
- Accelerated growth in your key customers
- More engaged sales teams
The CommunityByDesign approach
A four-phase approach that ensures your community program is designed, built and delivered with the needs of your members and your business objectives in mind.
Working with key stakeholders to design the optimal peer-to-peer community to meet your objectives with your most important stakeholders (and prospects)
Using Human-Centred Design principles to test and shape your proposed community design with your target market
Identifying the proper sequencing of infrastructure and capability build required to launch your successful and sustainable peer-to-peer community
Community as a Service
Facilitating the quality delivery of your peer-to-peer community agenda by access to:
- High quality relevant insights and IP
- Network of leading industry experts
- Experienced facilitators and coaches to bring community alive